It’s an immigrants love story. Freda & Jack met and married in Johannesburg circa 1930’s. They had a son and daughter and a handful of grandchildren. Their grandson Dean always dreamed of America, the America on TV and as a teenager he packed his few items and began his great adventure. It wasn’t until 2003 that life opened it’s mighty divide and Dean met Maya. Maya too had come to NYC to find that spark and special something. Dean convinced Maya that they could make a life together. And they got married in Maya’s homeland Israel at their spiritual center the Western Wall.
Slaves to the trade of restaurants and with a passion for hospitality they worked. Blessed in 2007 with their first born; Noam; family life began. The hours and time spent working fueled this desire to open their own shop. In 2011 Benjamin arrived and good fortune brought along a lease on Lafayette Street. With the inability to make any more decisions and the inexperience of business they settled on the name of Jack’s Wife Freda. Freda with the memory of home, of soul, of being, of welcoming. Dean’s grandmother Freda was an incredible host, gracious & warm, always having family, friends, and couple strangers over- and always lots of food. So when we woke up and said “Jack’s Wife Freda”! we laughed and laughed some more, and then said “why not?” On Friday January 13th 2012 we opened with all our courage, a handful of determined souls & our favorite clothes…
Menu items are dishes we know and love..
Teamwork is who we are..
Our love for city is reflected in all we do…
Jack’s Wife Freda is a lively all-day bistro executing American-Mediterranean cooking & classic cocktails in understated digs. Serving breakfast, lunch & dinner, 7 days a week. Long hours, deep sense of hospitality, playful sense of humor and reasonable prices. Revising familiar twists on everyday food.
Husband-and-wife owners have drawn on their New York restaurant backgrounds (Israel & South Africa respectively) and their family histories to bring appealing new flavor to an urban archetype. Together, they’ve created a hospitable hangout with the understated style and savvy all-day service, infused with their warm, welcoming personalities and foods that remind them of home.
If you were going to give the cuisine a long and unwieldy name, it might be South African Israeli Jewish Grandmother Cuisine.
(Name given by NewYork Mag)